What is Marketing?
mar·ket·ing – noun – \ˈmär-kə-tiŋ\
a: showing the right person what they want and how to get it
(Yes, that is OUR definition)
At Next 140, we love marketing.
We live it.
We breathe it.
It is the last thing we think about before we drift off to sleep most nights.
We lust for it.
What Do We Do?
Help businesses build an automated communication/marketing strategy that shows potential and existing customers the path to your door.
Can we help your business? YES!
You can find us at the intersection of Call-to-Action and Engagement.
Or by phone (801-999-8822) and email johnhopkins (at) gmail (dot) com
Who Do We Help?
We work with and can help just about any business or organization in any industry.
Through the various and ever-changing tools at our disposal, we can help you take your business further.
- Dental Practices
- Hotel and Lodging
- Legal Services
- Medical Practices
- Non-profit / Charity
- Real Estate
- Restaurant / Food Services
- Travel, Transportation and Tourism
- Basically any business that interacts with people!
What Tools Do We Use?
Our primary frameworks are ones that have a proven record for making it easier for small to medium-sized businesses to interact with current and prospective customers in ways that will make larger companies wonder where their marketing dollars are going. They are called Infusionsoft and Ontraport, and they are game changers.
With billions of text messages sent daily, SMS is used by just about everyone. If your business isn’t using this to keep customers coming back, you are leaving the door wide open for your competitors.
With the explosive growth of smartphones, Mobile web sites are an absolute necessity. Mobile users are quickly growing impatient trying to navigate web sites that aren’t tailored for the device in their hand.
Social media tools like Facebook and Twitter are where many of your customers are engaging with peers and other businesses every day. Are you part of their online world?
Each of these tools offers new realities and new rich experiences for users. More exciting than that is that the ways these tools are used today barely scratches the surface of what is possible. Let us take you to what is next!
You will need a couple things in order to get started. 1. Internet Explorer (I’m using IE 7.0.5730.11). 2. You will also need a Google account so that you can use their super-great RSS reader. Google accounts are free and have a LOT to offer. Get one here. The...read more
When you want to manage your brand, you need complete control over your identity, yes? I mean you want to own the brand, you want to make rules about where your logo will go and you want to rule it with an iron fist. Do you? Well, I want to share a quick story about...read more
I recently went to a conference hosted by Adaptive Path. It was a rather inspiring experience. I've been to these sort of things before, but this one was different. The biggest difference was the audience. It seems after spending some time talking to the people seated...read more
OK, so many of us have heard about what Frank Elaison (@comcastcares) of Comcast's Customer Outreach has done with twitter. If you haven't, I'll give you the abbreviated version: In April of this year, Michael Arrington had some issues with Comcast. He was pretty...read more
It has been discussed over and over again, "Who owns a brand?". The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them...read more
It seems common enough. Get in the car, start the motor, adjust the air conditioner to be the yin against mother nature's yan, then you turn on the radio to combat the silence. If you can't tell from the title of this bit of copy, I am suggesting a change to this...read more
I think back to the first time I experienced the internet. It was the early 90's, I was sitting in a classroom at VCU. The room was full of Macs with, what was at the time, rather large screens. After the basic class intro, I began clicking on the icons on the desktop...read more
How many times have you had an idea, a plan or a goal only to let it slip through your fingers. I know I have, more times than I want to count. I challenge you to take the next one to bat. You might strike out, that is bound to happen, and often. When it fails, just...read more