What is Marketing?

mar·ket·ing – noun – \ˈmär-kə-tiŋ\

a: showing the right person what they want and how to get it
(Yes, that is OUR definition)


At Next 140, we love marketing.
We live it.
We breathe it.
It is the last thing we think about before we drift off to sleep most nights.
We lust for it.

What Do We Do?

Help businesses build an automated communication/marketing strategy that shows potential and existing customers the path to your door.

Can we help your business? YES!

You can find us at the intersection of  Call-to-Action and Engagement.
Or by phone (801-999-8822) and email johnhopkins (at) gmail (dot) com

Who Do We Help?

We work with and can help just about any business or organization in any industry.

Through the various and ever-changing tools at our disposal, we can help you take your business further.

  • Advertising
  • Banking
  • Dental Practices
  • Education
  • Government
  • Healthcare
  • Hotel and Lodging
  • Legal Services
  • Medical Practices
  • Non-profit / Charity
  • Real Estate
  • Restaurant / Food Services
  • Retail
  • Travel, Transportation and Tourism
  • Basically any business that interacts with people!

What Tools Do We Use?


Our primary frameworks are ones that have a proven record for making it easier for small to medium-sized businesses to interact with current and prospective customers in ways that will make larger companies wonder where their marketing dollars are going. They are called Infusionsoft and Ontraport, and they are game changers.


With billions of text messages sent daily, SMS is used by just about everyone. If your business isn’t using this to keep customers coming back, you are leaving the door wide open for your competitors.


With the explosive growth of smartphones, Mobile web sites are an absolute necessity. Mobile users are quickly growing impatient trying to navigate web sites that aren’t tailored for the device in their hand.


Social media tools like Facebook and Twitter are where many of your customers are engaging with peers and other businesses every day. Are you part of their online world?

Each of these tools offers new realities and new rich experiences for users. More exciting than that is that the ways these tools are used today barely scratches the surface of what is possible. Let us take you to what is next!


QR Codes are gaining momentum

I was looking for evidence that QR Codes are gaining momentum. I've been doing research on then for months now. I just wanted to share this Google Insights chart of "QR Codes" in the US. It shows how searched for this term have grown over the past years. Obvious...

read more

Geolocation 101

Geolocation by johnrhopkins Geolocation isn't anything new. It has, in a sense, been around since we began to locate object or places on a map with relative accuracy. According to Wikipedia.org's entry on the subject: Geolocation is the identification of the...

read more

SCVNGR is going places

My first experience with SCVNGR was via a window sticker at Dottie's True Blue Cafe in San Francisco's Tenderloin District much like one of the Google Places window stickers. It is, by the way, the BEST breakfast I've ever had. SCVNGR is one of the many geolocation...

read more

Tour Rome with QR Codes

ARE0065 by Fabrice de Nola I found this to be an interesting use for QR Codes. It is a map of Rome with the codes set on specific, most likely touristy locations. You can find a detailed image of the painting here. Each QR Code, in this instance, links to a Wikipedia...

read more

QR Codes 101

You've likely seen them from time to time. They were originally created in Japan as a quickly scannable barcode for tracking automotive parts. They take up about the same physical space as a traditional barcode, but can store MUCH more information (20 digits vs....

read more

Expand Horizons

If you haven’t checked out ted.com, you should. Then you can also check out academicearth.org and youtube’s offering at www.youtube.com/edu It is all the smart stuff with none of the Numa Numa or “boom goes the dynamite”. If you don’t know what those things are, check...

read more

The road less travelled?

I few days ago I was zooming along from Richmond to Norfolk on I-64. I kept noticing roads that run parallel to this stretch. They aren't always visible, but I could see them off and on much of the way. On the interstate, there are nice wide lanes, at least two lanes...

read more

Dentistry in Public Relations

My RSS reader had let itself get a bit full and as I was skimming titles... then I see one on Seth Godin's Blog labeled "My tooth doesn't hurt". I stopped at this one. Seth talks about how when your tooth doesn't hurt, which I hope is most of the time, you aren't...

read more

What is human interaction worth?

This morning I stopped in for a bite to eat at the local Hardee's. I know, not really good for you, but I wanted a biscuit. I walked in ready to do the usual fast-food routine: Wait in a short line, give my order, give them a few bucks, wait a few minutes and then...

read more