What is Marketing?
mar·ket·ing – noun – \ˈmär-kə-tiŋ\
a: showing the right person what they want and how to get it
(Yes, that is OUR definition)
At Next 140, we love marketing.
We live it.
We breathe it.
It is the last thing we think about before we drift off to sleep most nights.
We lust for it.
What Do We Do?
Help businesses build an automated communication/marketing strategy that shows potential and existing customers the path to your door.
Can we help your business? YES!
You can find us at the intersection of Call-to-Action and Engagement.
Or by phone (801-999-8822) and email johnhopkins (at) gmail (dot) com
Who Do We Help?
We work with and can help just about any business or organization in any industry.
Through the various and ever-changing tools at our disposal, we can help you take your business further.
- Dental Practices
- Hotel and Lodging
- Legal Services
- Medical Practices
- Non-profit / Charity
- Real Estate
- Restaurant / Food Services
- Travel, Transportation and Tourism
- Basically any business that interacts with people!
What Tools Do We Use?
Our primary frameworks are ones that have a proven record for making it easier for small to medium-sized businesses to interact with current and prospective customers in ways that will make larger companies wonder where their marketing dollars are going. They are called Infusionsoft and Ontraport, and they are game changers.
With billions of text messages sent daily, SMS is used by just about everyone. If your business isn’t using this to keep customers coming back, you are leaving the door wide open for your competitors.
With the explosive growth of smartphones, Mobile web sites are an absolute necessity. Mobile users are quickly growing impatient trying to navigate web sites that aren’t tailored for the device in their hand.
Social media tools like Facebook and Twitter are where many of your customers are engaging with peers and other businesses every day. Are you part of their online world?
Each of these tools offers new realities and new rich experiences for users. More exciting than that is that the ways these tools are used today barely scratches the surface of what is possible. Let us take you to what is next!
I was looking for evidence that QR Codes are gaining momentum. I've been doing research on then for months now. I just wanted to share this Google Insights chart of "QR Codes" in the US. It shows how searched for this term have grown over the past years. Obvious...read more
I just ran across an interesting use of QR Codes. icoulddothat.org uses QR Codes to do what they do best. That is to connect real-world places or objects to information on the web. Yes, there are MANY other uses, but this is the biggie. Their website is basically a...read more
Geolocation by johnrhopkins Geolocation isn't anything new. It has, in a sense, been around since we began to locate object or places on a map with relative accuracy. According to Wikipedia.org's entry on the subject: Geolocation is the identification of the...read more
This is really last year's news, but since I've just begun discussing QR Codes here, I thought I'd quickly share some amazing work by Takashi Murakami with Creative Agency, SET [language: Japanese]. He is noted as the first one to take QR Codes beyond their black &...read more
My first experience with SCVNGR was via a window sticker at Dottie's True Blue Cafe in San Francisco's Tenderloin District much like one of the Google Places window stickers. It is, by the way, the BEST breakfast I've ever had. SCVNGR is one of the many geolocation...read more
ARE0065 by Fabrice de Nola I found this to be an interesting use for QR Codes. It is a map of Rome with the codes set on specific, most likely touristy locations. You can find a detailed image of the painting here. Each QR Code, in this instance, links to a Wikipedia...read more
You've likely seen them from time to time. They were originally created in Japan as a quickly scannable barcode for tracking automotive parts. They take up about the same physical space as a traditional barcode, but can store MUCH more information (20 digits vs....read more
Imagine you own a grocery store and one of the biggest advantages to your customers is the fact that you have the lowest prices. From a customer's point of view, it isn't a simple task to quickly compare prices between stores. It is time-consuming and often the stores...read more
I just read a rather laughable post titled "Forrester: Why Most Marketers Should Forgo Foursquare" on Advertsing Age's website (adage.com). It basically suggests that marketers should not look at leveraging geolocation tools like Foursquare because the current...read more
I've been busy lately... well not really, but as busy as I want to be. I've been working as a freelancer for the past year, and frankly, it has been pretty damned nice. I work when I want and for who I want. I get to do things that I believe in for people and...read more
The title of this post is a phrase I've heard way too many times. It is the refuge for those that either can't, won't or just aren't given reason to think. Years ago when I worked for a rather large publishing company, I sat in a cubicle for roughly 8 hours a day....read more
If you haven’t checked out ted.com, you should. Then you can also check out academicearth.org and youtube’s offering at www.youtube.com/edu It is all the smart stuff with none of the Numa Numa or “boom goes the dynamite”. If you don’t know what those things are, check...read more
I few days ago I was zooming along from Richmond to Norfolk on I-64. I kept noticing roads that run parallel to this stretch. They aren't always visible, but I could see them off and on much of the way. On the interstate, there are nice wide lanes, at least two lanes...read more
For 20 years, the Greater Richmond Chamber has been doing this awards thing called the Impact Awards. This year, we were in great company when we were nominated. Check out the video that TVJerry did for the presentation. Great video and I feel that it really tells a...read more
According to an article on Reuters, Porn sites have been surpassed by Social networking sites for the first time. From what I understood of the article, it was specifically refering to internet searches. I'd love to find out more about their research. My indepth (not...read more
Tonight I decided to plan an event. Last year, a bunch of the people I worked with at a now defunct tech company got together for drinks after the winter holidays. It was great seeing them and I thought we should do it again. To organize last year's event I used...read more
This morning on my ride to work I had an anomaly. It was at the first stop light I stoped at. the light turned green, I pulled the clutch lever, pushed down on the shifter with my left foot and there it was... Normally when I shift into first, it sort of "clunks" into...read more
First off, thank you Lifehacker, for pointing me to this new Google toy, Google Insights for Search. Google describes it like this: With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. I can see...read more
My RSS reader had let itself get a bit full and as I was skimming titles... then I see one on Seth Godin's Blog labeled "My tooth doesn't hurt". I stopped at this one. Seth talks about how when your tooth doesn't hurt, which I hope is most of the time, you aren't...read more
This morning I stopped in for a bite to eat at the local Hardee's. I know, not really good for you, but I wanted a biscuit. I walked in ready to do the usual fast-food routine: Wait in a short line, give my order, give them a few bucks, wait a few minutes and then...read more