What is Marketing?
mar·ket·ing – noun – \ˈmär-kə-tiŋ\
a: showing the right person what they want and how to get it
(Yes, that is OUR definition)
At Next 140, we love marketing.
We live it.
We breathe it.
It is the last thing we think about before we drift off to sleep most nights.
We lust for it.
What Do We Do?
Help businesses build an automated communication/marketing strategy that shows potential and existing customers the path to your door.
Can we help your business? YES!
You can find us at the intersection of Call-to-Action and Engagement.
Or by phone (801-999-8822) and email johnhopkins (at) gmail (dot) com
Who Do We Help?
We work with and can help just about any business or organization in any industry.
Through the various and ever-changing tools at our disposal, we can help you take your business further.
- Dental Practices
- Hotel and Lodging
- Legal Services
- Medical Practices
- Non-profit / Charity
- Real Estate
- Restaurant / Food Services
- Travel, Transportation and Tourism
- Basically any business that interacts with people!
What Tools Do We Use?
Our primary frameworks are ones that have a proven record for making it easier for small to medium-sized businesses to interact with current and prospective customers in ways that will make larger companies wonder where their marketing dollars are going. They are called Infusionsoft and Ontraport, and they are game changers.
With billions of text messages sent daily, SMS is used by just about everyone. If your business isn’t using this to keep customers coming back, you are leaving the door wide open for your competitors.
With the explosive growth of smartphones, Mobile web sites are an absolute necessity. Mobile users are quickly growing impatient trying to navigate web sites that aren’t tailored for the device in their hand.
Social media tools like Facebook and Twitter are where many of your customers are engaging with peers and other businesses every day. Are you part of their online world?
Each of these tools offers new realities and new rich experiences for users. More exciting than that is that the ways these tools are used today barely scratches the surface of what is possible. Let us take you to what is next!
For the past few years I’ve tried several tools that are designed to help me manage my social media posting. I had been spending a LOT of time each week making sure my Facebook business pages were active and had engaging content. Each tool worked well enough,...read more
I’m co-hosting what will be a game-changing webinar with the amazing Dave Sherman! Register here Wednesday, May 29th, 1pm Pacific/4pm Eastern The subject of the webinar is: “Seven Steps to Small Business Success – Understanding and Embracing Lifecycle...read more
It has been quite a while since I posted my iPhone QR Code Scanner Round-up. Since then, I have made the switch to an Android phone. I’m now sporting a gigantic Samsung Note 2. So, obviously, I should do a Droid QR scanner comapro. Here it is! As before,...read more
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I’ve been doing web design since I hand-coded my first pages in 1997. I’ve been working with WordPress since version 1.0 in early 2004. What a game-changer! While back then I saw it as nothing more than a tool to create a web journal, otherwise called a...read more
I’m looking at various marketing automation tools. I’d love to hear anyone’s thoughts on them: Infusionsoft GreenRope LoopFuse Aweber Office Auto Pilot I use Infusionsoft at work, and it is very powerful, but it can also be rather complicated....read more
Read the note at the bottom of this blog post. When Apple released thеіr nеw iPhone 4, іt wаs аs thоugh а temporary insanity descended іn thе country, wіth people sleeping оutsіdе stores tо gеt thеіr hands оn thе latest offering frоm thе tech giant. Apple hаs а...read more
Read the note at the bottom of this blog post. There іs nо doubt thаt іn thе launching оf thе iPhone іn 2007, Apple changed thе game іn cell phones. Аnd аs wе wait fоr thе latest installment, thе iPhone 5, thеrе іs јust аs muсh interest іn thіs piece оf mobile...read more
Read the note at the bottom of this blog post. We’ve аll sееn thеm – thе square, two-dimensional, black аnd white barcodes thаt аrе plastered оn posters, signs аnd products. Despite bеіng invented іn 1994, QR codes аrе оnlу јust bеgіnnіng tо sweep thе...read more
Read the note at the bottom of this blog post. In today’s fast-moving society, people аrе commonly wondering hоw long nеw technology will bе аrоund bеfоrе іt will bе replaced wіth sоmеthіng bigger аnd better. Тhіs іs showing uр іn thе mobile industry, аnd thе...read more
Read the note at the bottom of this blog post. What’s аll thеsе buzz аbоut mobile technology? Dоеs іt deserve tо bе talked аbоut everyday? The technological wоrld nowadays іs wholly dominated bу mobile technology. Аlmоst еvеrуthіng today іs dоnе mobile. Тhеrе...read more
Read the note at the bottom of this blog post. The era wе live іn today witnesses sоmе оf thе mоst prominent effects аnd fantabulous applications оf technology. Wіth thе advent оf mobile phones аnd thеіr operating wireless technology, thе realm оf telecommunication...read more
Last week I discovered fiverr.com. What an amazingly simple concept. I’ve paid for a few of these things with mixed results, but all were worth more than the $5 I paid. So I call it a success. I ran across one seller offering to give you “5 UNIQUE articles...read more
I drive past a beauty salon near where I live all the time. They have a rather large sign on the side of their building that reads: “STYLISTS YOU CAN TRUST”. Seriously? Why is this stupid? Let me count the ways: Is there some underlying issue with...read more
So, I’ve been trying out different QR Scanners on my iPhones for a while. I’ve always found some level of disappointment with each one, some more than others. I decided to do a mildly formal test of each one to at least have some idea which one I should...read more
Obviously URL shorteners are widely used on twitter. How else would you share something like this? http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/ The issue that most concerns me is what happens when the shortener goes down? And they DO go...read more
I ran across this today at a Maverik convenience store. As always, I was excited to see a QR Code in a mainstream, high-traffic place. The card caught my attention as I waited for my change and receipt. I sat in my car and scanned the code. Found a decently designed...read more
If you don’t give your customers a good user experience, especially with your advertising, you are wasting your time. If you are going to use QR Codes in your marketing/advertising, you really should learn the basics. I ran across some QR Codes in downtown Salt...read more
First I have to say that I rather enjoy using Foursquare. Badges are fun and sometimes irreverent. I’ve even made real-world connections due to checking in with it. One such instance even lead to a job interview. Pretty cool. So, on to the point. Being a mayor...read more
I ran across http://semapedia.org/ a few days ago. It is a very simple concept. It allows you to create QR Code stickers for real-world objects. The codes link to a Wikipedia page. It is pretty much the purest example of what QR Codes can do to connect the real and...read more